Xbox strategy manager says the company uses AI, shows three-hour game sample
Brandon Stirrup, who works on business strategy at Xbox, said publicly that Xbox is using AI and showed a simple game sample he built over a weekend, saying he had never made a video game before and put in about three hours of active work. He said he used Unreal Engine and MCP, and posted a screen recording of an agent repeatedly testing, observing results and adjusting. The report describes the demo as a personal experiment that cannot by itself prove the cost or final quality of a full commercial game, and says it reflects Stirrup's own position rather than a Microsoft AI development policy; he also argued that some studio managers avoid discussing AI publicly because players are broadly negative toward it, while automating repetitive tasks draws less opposition than replacing writers or artists.
Stirrup's remarks are an on-record acknowledgement from inside Xbox that AI is already part of game development, a subject the report says parts of the industry avoid discussing publicly.
负责Xbox业务战略工作的Brandon Stirrup公开表示，Xbox正在使用AI，并展示了一个由他在周末完成的简单游戏样例。他称自己此前从未制作过电子游戏，为完成该样例投入了约三小时主动工作。
Stirrup在制作过程中使用了虚幻引擎和MCP。他还发布了一段录屏，展示代理持续测试、观察运行结果并反复调整的过程。按照他的说法，画面中的延迟或卡顿是代理截图查看运行效果所致。
基于这次实验，Stirrup提出，通过简单提示便可制作游戏，并设想若再有两人共同投入一年，成果规模可能继续扩大。不过，这次展示只是个人完成的实验性样例，无法直接证明完整商业游戏所需的成本或最终品质。
Stirrup认为，由于玩家普遍对AI持负面态度，部分游戏行业管理者不愿公开讨论相关实践，但用户应当了解实际情况。他表示愿意承担公开表态可能带来的后果，也希望Xbox内部其他使用AI的人员不必继续回避这一话题。
不同用途也可能引发不同态度：用AI自动处理重复、繁琐的任务相对更容易获得接受，而用其替代负责故事、美术等创作工作的开发者则更容易遭到反对。目前公开内容代表Stirrup的个人立场和演示，并非微软发布的完整AI开发政策。
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