亚马逊CEO淡化外部AI购物代理威胁
亚马逊CEO安迪·贾西表示，目前很少有顾客通过外部AI购物智能体购物，因为体验仍不佳，也不比直接访问零售商更方便。他预计亚马逊自家的Alexa for Shopping将成为顾客在亚马逊购物的主要智能体。亚马逊称，过去12个月有超过4亿名顾客使用Alexa for Shopping，客户互动同比增长570%。
贾西的表态说明亚马逊目前的购物智能体策略：优先发展Alexa for Shopping，而外部智能体如Meta的Muse对顾客而言仍不够便利。亚马逊此前封锁了Muse访问其商店；Meta则已宣布Shopify、沃尔玛和百思买为Muse合作伙伴。
- Amazon CEO says he isn't worried about AI shopping agents like Muse
- Amazon had blocked Meta's AI agent from its ecommerce site
- Jassy says the AI agent experience is still "not great"
Amazon CEO Andy Jassy has said he is not worried about the effect of AI-powered shopping agents such as Meta Muse, saying the services are still "not great".
Speaking after the company revealed yet another set of record financial results, Jassy told analysts barely any customers are using shopping agents as the experience is “still not great, nor more convenient than coming to a retailer directly.”
Jassy’s comments followed Amazon's decision to block Meta's new AI assistant, Muse, from accessing its online store in September 2026, claiming this would violate the conditions of use its customers have agreed to.
Muse is not doing the business...yet
Since its launch in September 2026, Muse has proven popular with customers, despite several examples of the service accessing information it was not supposed to.
#Amazon#Alexa for Shopping#Meta#Meta Muse#Walmart#Best Buy#Shopify#Surfshark