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Headlines · 2

  1. OpenAI expands ChatGPT Ads to 26 additional countries

    OpenAI said ChatGPT Ads are now available in 26 additional countries, extending its stated availability to 89 countries worldwide. The company said more than 100,000 advertisers had run campaigns since the product launched just over eight months earlier. The Information reported that the platform had about 20,000 advertisers in late August. Ads appear only on ChatGPT Free and Go plans, while paid subscriptions remain ad-free. Advertisers in supported markets can buy placements through technology partners or the self-service Ads Manager.

    OpenAI · 🔥 0
  2. OpenAI details the LLM-orchestrated ad stack behind ChatGPT Ads' $1B run rate

    OpenAI published an engineering post describing a bespoke ads delivery system for ChatGPT built on a custom, post-trained frontier LLM that makes tool calls for retrieval, ranking, relevance evaluation and running auctions. OpenAI says the system uses stateful ad sessions that remember information across turns and conversations, and that ad selection runs in its own service separate from ChatGPT's answer generation so ads do not influence answers. The company also says ChatGPT Ads reached a $1 billion annualized revenue run rate less than 200 days after launch and that more than 100,000 advertisers have run ads on ChatGPT since launch, figures it did not independently substantiate.

    OpenAI · 🔥 0

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