Red Fruit Drops Coins as Tencent’s Green Bubble Targets Short-Drama Creators
Red Fruit Short Drama announced a phased withdrawal of its coin system, stopping coin issuance for new users from November 1 and ending the feature for all users before year-end; it also added rest and sleep reminders on October 23. Tencent’s Green Bubble Short Drama is competing for creators through a campaign offering eligible new dramas up to 100% revenue sharing and by adapting WeChat public-account novels into micro-dramas. TMTPost interprets the contrasting approaches as a shift from rewarding viewing time toward competing through content quality, while noting that AI-generated short dramas face thin profitability and uncertain platform incentives.
The moves materially change how the two platforms attract viewers and creators, but their long-term effects on viewing time, retention and content quality remain unverified.
（本文作者为 高恒说，钛媒体经授权发布）
文 | 高恒说
红果短剧正在做一件看起来有些矛盾的事。
一边是用户越来越能看。10月20日，《财经》援引QuestMobile数据报道，2026年三季度，红果短剧月人均单日使用时长已达到约151分钟，在一批月活过亿的主流App中位居第一。
另一边，红果却开始提醒用户少看一会儿。
10月21日，红果宣布将在年底前全面下线金币功能。两天后，平台确认上线“休息提醒”和“睡眠提醒”，用户连续观看达到一定时长，或者深夜仍在追剧时，可能收到来自剧中角色的休息提示。
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