Bluesky expands Attie with AI 'social vibe coding' for games and mini-sites
Bluesky announced at TechCrunch Disrupt 2026 that it is expanding Attie, its experimental AI tool, so users can prompt their way to small social apps such as games, polls, quizzes and dashboards and share them as standalone websites. The creations are tied to a creator's ATProto identity, and users can bring their own AI model or use open-weight options. CEO Toni Schneider called it "social vibe coding or vibe coding for your community"; hands-on reports from The Verge and IT之家 found the generated apps mostly lightweight novelties, though one reporter's simple poll took a few minutes to generate.
Bluesky is pitching Attie as AI creation tied to its existing distribution, saying its network has 47 million registered users and addressing the question of who will use what people build.
Open social network Bluesky is once again expanding beyond its flagship app. At TechCrunch Disrupt 2026 on Thursday, the company announced the launch of a new tool that allows creators to make websites, quizzes, games, polls, and other interactive experiences.
The tool is an expansion of Attie, Bluesky’s more experimental platform, which initially offered AI-powered technology for building custom social feeds. With its new creation capabilities, the idea is to allow everyday users to create the kind of experiences that previously only software developers could build.
These user-created games, sites, and other experiences will also live on the same AT Protocol (ATProto) that powers Bluesky and other decentralized social apps that make up the decentralized social web known as the Atmosphere.
Bluesky CEO Toni Schneider shared the news of Attie’s new capabilities during an interview at Disrupt, saying, “We’re adding a feature to our Attie product that allows you to build sites and social experiences again for a group of people. So think of it as … social vibe coding or vibe coding for your community.”
The exec, a former CEO of Automattic and a partner at True Ventures, had previously been leading the company on an interim basis after former CEO Jay Graber stepped down in March to become Bluesky’s chief innovation officer. Now he’s taking charge of the company as it enters the AI era.