Google's Universal Cart launches in the US
Google said on October 15 that Universal Cart, the AI shopping cart it previewed at I/O in May, is now rolling out to US users across Google Search and the Gemini app, letting people save products from multiple retailers into one cart that persists across Google services. Built on Google's Shopping Graph of more than 60 billion continually refreshed product listings, it sends price-drop and restock alerts, surfaces relevant promo codes, and can weigh saved credit card perks via Google Wallet to suggest a payment method. Checkout runs through Google Pay or by transferring items back to the merchant's own cart, with Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair and some Shopify merchants supported at launch; Google says Gmail and YouTube integrations are planned but gave no timeline.
It marks Google pushing AI deeper into everyday shopping, where it now competes with agentic commerce efforts from OpenAI, Meta and Amazon.