亚马逊About You页面因AI推断画像走红
亚马逊的“About You”页面在社交媒体上引发热议：用户发现该页面列出了亚马逊根据其购物活动推断出的个人特征，例如“臀部扁平”“养不活真植物”“不轻易信任别人”，甚至误写了某位编辑伴侣的名字。该页面于5月13日上线，数据来源包括购买记录、搜索、收藏列表、商品评论以及与Alexa for Shopping的对话，用户可在账户设置的“购物偏好”下查看、编辑或删除每一条推断，也可以直接问Alexa“你了解我什么”。多数条目较为泛化，部分存在错误。
它把电商平台基于AI的用户画像从后台推到了用户眼前，既是推荐系统透明化的一次尝试，也让个性化推断的准确性与隐私边界受到公开审视。
Amazon’s “About You” page has become a social media hit, for the things it says about shoppers. One user on Threads found that Amazon had concluded she “has flat buttocks”, Business Insider reported on Tuesday. Her post set off a wave of others sharing their own profiles.
About You lists the details Amazon has drawn from each customer’s activity to shape product recommendations. Shoppers can open it, see what Amazon has inferred, and edit or remove each item.
What Amazon thinks it knows
Other profiles shared on Threads say users “cannot keep real plants alive”, “treats cats as biological children” and “has no friends”, The Verge reported. One user found that Amazon says she does not “trust people easily”.