Amazon CEO Downplays Threat From External AI Shopping Agents
Amazon CEO Andy Jassy said few customers currently shop through external AI agents because the experience remains poor and is no more convenient than visiting a retailer directly. He expects Amazon’s Alexa for Shopping to be the primary agent customers use to shop on Amazon. Amazon reported that more than 400 million customers used Alexa for Shopping over the previous 12 months and that customer interactions grew 570% year over year.
Jassy’s comments outline Amazon’s stated approach to AI-led shopping: prioritize Alexa for Shopping while external agents such as Meta’s Muse remain less convenient for customers. Amazon blocked Muse from accessing its store, while Meta has named Shopify, Walmart and Best Buy as Muse partners.
- Amazon CEO says he isn't worried about AI shopping agents like Muse
- Amazon had blocked Meta's AI agent from its ecommerce site
- Jassy says the AI agent experience is still "not great"
Amazon CEO Andy Jassy has said he is not worried about the effect of AI-powered shopping agents such as Meta Muse, saying the services are still "not great".
Speaking after the company revealed yet another set of record financial results, Jassy told analysts barely any customers are using shopping agents as the experience is “still not great, nor more convenient than coming to a retailer directly.”
Jassy’s comments followed Amazon's decision to block Meta's new AI assistant, Muse, from accessing its online store in September 2026, claiming this would violate the conditions of use its customers have agreed to.
Muse is not doing the business...yet
Since its launch in September 2026, Muse has proven popular with customers, despite several examples of the service accessing information it was not supposed to.
#Amazon#Alexa for Shopping#Meta#Meta Muse#Walmart#Best Buy#Shopify#Surfshark