骨朵 reports that short-video accounts producing AI-generated variety shows are attracting brand advertising, including game, automobile and home-appliance campaigns. AI creates the characters and scenes while directors design the competition and storylines; 《十万个挑战》 advertises prices of RMB 80,000 for 20 seconds and about RMB 150,000 for 60 seconds or longer. These are vendor-listed prices rather than verified revenue, and production still requires substantial scripting, generation, editing and revision work.