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Headlines · 3

1. 2d
   AI-Generated Variety Shows Enter the Advertising Business

   骨朵 reports that short-video accounts producing AI-generated variety shows are attracting brand advertising, including game, automobile and home-appliance campaigns. AI creates the characters and scenes while directors design the competition and storylines; 《十万个挑战》 advertises prices of RMB 80,000 for 20 seconds and about RMB 150,000 for 60 seconds or longer. These are vendor-listed prices rather than verified revenue, and production still requires substantial scripting, generation, editing and revision work.

   虎嗅 AI · 🔥 3
2. Oct 25
   The 55% Token-Consumption Claim for AI Dramas Is Inaccurate

   An APPSO commentary questioned a circulating consulting-company investor-relations memo that claimed AI short dramas and video generation accounted for 55% of domestic Token consumption, along with 24% for e-commerce and marketing and 15% for software development. The commentary says these figures cannot be readily verified because infrastructure logs can record model requests, Tokens, generation time and resource use, but generally do not identify whether an output was used for a short drama, advertising, game assets or another application. It also says text, image and video workloads use different Token definitions and computational intensities, so Token consumption cannot be equated directly with computing power. The commentary reports rapid growth in AI short-drama production and the emergence of dedicated inference infrastructure, including a “Token factory” in Zhengzhou serving short-drama companies.

   虎嗅 AI · 🔥 0
3. Oct 20
   'Not heartburn' line goes viral as AI short dramas fall into a copy-paste rut

   In an article by Su Sinan of Economic Observer, republished by Huxiu AI, lines such as "it's a bit pricey, but it doesn't cause heartburn" and "better to earn less than break the rules" are said to recur across AI-generated short dramas featuring food-stall vendors, turning into a widely shared meme. The piece traces the meme to a fixed "honest shopkeeper beats the cut-throat rival" template that has spread from bun shops to noodle stalls and tea stores, with some low-cost teams reusing similar face models, prompts and character templates so that characters look interchangeable. It cites data showing about 46,900 AI animated dramas released in 2025 with over 70 billion views, and more than 221,900 new AI short dramas online in the first half of 2026, of which only 1,055 passed 100 million views — a 0.47% rate — while roughly 90% of projects industry-wide are losing money.

   虎嗅 AI · 🔥 0

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