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Story

Property Developers Test AI Short Dramas for Real-Estate Marketing

AI summary

CLS, republished by TMTPost, reports that CITIC Taifu Real Estate, Xingyao Real Estate, Poly Shanghai, Jinmao Shanghai and China State Construction firms have launched AI-assisted short dramas or AI imagery for property marketing. Xingyao’s 18-episode “Please Don’t Love Me, the Program Will Go Wrong” reportedly cost less than RMB 200,000, used a roughly one-month production cycle and incorporated developments as story settings. The report says some viewers expressed interest in visiting properties, but provides no verified traffic, lead-quality, visit or signed-contract conversion data.

In-depth insight

The report provides an early snapshot of named property developers using generative AI and narrative short dramas to present housing products, while leaving the commercial conversion evidence unverified.

(本文作者为 产联社CLS,钛媒体经授权发布)

文 | 产联社CLS

房企集体拍上霸总短剧了?

房地产营销搞出新玩法,中信泰富地产推出AI真人微短剧“信会剧场”,杭州兴耀房产拍了一部18集短剧《请不要爱我,程序会出错》,保利上海、金茂上海、中建系等房企也相继推出短剧或AI内容。

图源:《请回答1937之我在华盛里保卫上海》

#CITIC Taifu Real Estate#Xingyao Real Estate#Poly Shanghai#Jinmao Shanghai#China State Construction#China State Construction Intelligent City#Greenland Group#Bodi Holding#TMTPost#CLS#Please Don’t Love Me, the Program Will Go Wrong#Please Answer 1937: I Defend Shanghai in Huashengli

Original · 8 min readRead the original
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