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- Property Developers Test AI Short Dramas for Real-Estate Marketing
CLS, republished by TMTPost, reports that CITIC Taifu Real Estate, Xingyao Real Estate, Poly Shanghai, Jinmao Shanghai and China State Construction firms have launched AI-assisted short dramas or AI imagery for property marketing. Xingyao’s 18-episode “Please Don’t Love Me, the Program Will Go Wrong” reportedly cost less than RMB 200,000, used a roughly one-month production cycle and incorporated developments as story settings. The report says some viewers expressed interest in visiting properties, but provides no verified traffic, lead-quality, visit or signed-contract conversion data.
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