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Story

China’s Robot Multi-Brand Stores Draw Crowds but Struggle to Convert Sales

AI summary

AIX财经, published by TMTPost, reports that China’s robot multi-brand stores have expanded to more than 20 outlets with signed coverage across 23 cities since the first robot 6S store opened in Shenzhen’s Longgang district. Field visits found that humanoid robot performances attract visitors, while relatively affordable companion and educational products sell more readily; rental, customization, study tours and paid visits supplement sales. The report says many outlets rely on traffic, industrial matchmaking or large government and enterprise orders because routine retail, rental and study-tour revenue generally covers operating costs only.

In-depth insight

The report offers field-based evidence that robot showrooms are expanding as consumer experience and industry channels, but it also documents weak consumer conversion and an uncompleted business model.

(本文作者为 AIX财经,钛媒体经授权发布)

文 | AIX财经(AIXcaijing),作者 | 雷晶,编辑 | 魏佳

商场,迎来一批新的常驻嘉宾。

机器狗翻跟头、人形机器人跳舞,围观的人群举着手机拍个不停,孩子们挤到前排,想凑近摸一摸这些新奇的“家伙”。这样的场景越来越多地出现在各大商场里,机器人也成了吸引客流的新招牌。

此前,一些机器人厂商就在核心商圈开设品牌直营店,销售自家产品。如今,机器人门店有了新玩法:把不同品牌、不同类型的机器人集中到一家店里,做起了集合生意。

这类集合店有的主打体验和零售,有的借鉴汽车4S店模式,把销售、租赁、定制、研学等服务装进同一家店,甚至出现了6S、7S、9S店。

#JD.com#Taozhu New Creation Bureau#INNO100#JD MALL#Beijing E-Town Robot 4S Store#Shenzhen Longgang Robot 6S Store#Unitree Robotics#UBTech#AGIBOT#Galbot#Beijing E-Town Robot Technology Industry Development Co.#Chaoneng Robotics

Original · 14 min readRead the original
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