Reddit is shifting to a “logged-in-only experience,” the company confirmed during its latest earnings call.

While the timeline is vague at this point, Reddit has confirmed that it will be locking down the site for users without an account, also impacting usage in private browsing modes. CEO Steve Huffman explains in a shareholder letter and a post on Reddit that the website will becoming a “logged-in-only experience.”

Moving to primarily logged-in will ensure our users have the best Reddit experience possible, and can find the content and communities most relevant to them. It is better for our business because we will have more signals for ads targeting, and being logged-in leads to higher engagement generally. It also allows us to protect access to Reddit’s extremely valuable corpus of data, and helps us better adapt to emerging regulations around the world. In Q4 we’ll begin fully testing this in select markets outside the U.S. The results of those tests will inform an optimized version of logged-in-only Reddit globally.