QuestMobile reports AI-related shifts in China’s mobile traffic
QuestMobile’s 2026 autumn ecosystem traffic report says China had 1.278 billion mobile internet monthly active users in August. Monthly active users reached 537 million for AIGC apps and 467 million for short-drama video apps, while AI general assistants had 1.16 billion monthly active users in September. The report also recorded 300 million active smart-TV devices in August. It describes “APP plus mini program” delivery as a core model for cross-scenario services in instant retail, food delivery, courier and telecom services.
The figures provide a broad snapshot of AI application usage, multi-platform service delivery and smart-TV activity in China’s mobile ecosystem.
10月27日消息，QuestMobile数据显示，截止到2026年8月，中国移动互联网月活用户规模达到12.78亿，同比微增0.9%。其中，在APP端，AIGC、短剧视频月活规模分别为5.37亿、4.67亿，同比增长了87.5%和77.6%。
而在小程序端，微信小程序、支付宝小程序、百度智能小程序生活服务类数量占比分别为29%、44%、32%，并各自向手机游戏、移动购物、移动视频方向发力拓展；抖音小程序手机游戏和移动视频数量占比分别为60.0%和22.0%。
AI应用的成熟，加速巩固了智能电视终端在家庭生活中“中控台”的角色。2026年8月，整个行业的活跃设备量已达3亿台，与去年同期相比净增1188.2万台，小米、海信、创维智能电视终端活跃设备量分别为5954万台、4969万台、4807万台；9月，海信、TCL、创维、小米凭借较早布局家庭大屏赛道，保有量分别达到8406万台、7212万台、7118万台、6792万台。
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