Melius raises $25M after pivoting from ad optimization to AI creative tools
AI summary
Melius, an AI platform for generating advertising campaigns, images, and videos, announced $25 million in total funding, including a $20 million Series A led by CRV and a $5 million seed round led by General Catalyst. The startup says it abandoned its original performance-marketing product and rebuilt the company around tools for generating creative assets and campaigns.
In-depth insight
The funding highlights continued investor interest in AI tools for producing advertising creative.