Enterprises tighten AI token budgets as cost anxiety outpaces value measurement
A 钛媒体 analysis surveys enterprise "bill anxiety" over AI token costs: Microsoft reportedly cut its internal annual budget for Anthropic's Claude by more than a third, and Meta was reported to have halved Claude Code users from roughly 60,000 to 30,000. In China, a viral post about abruptly revoked token quotas — which media linked to MediaTek, though the company only said it encourages AI tool use — fueled the debate. KPMG and Deloitte surveys cited in the piece say cost monitoring is maturing while value measurement lags; Deloitte found 60.4% of firms lack a systematic value framework and the share unable to calculate AI ROI rose from 35.8% to 44.4%.
As agents tie token spend to business traffic, the gap between cost control and value measurement is becoming the main obstacle to scaling enterprise AI.