AI glasses boom meets 'China's eyewear capital': Danyang shops hesitate
In Q1 2026 global smart glasses shipments hit 3.566 million units, up 130.1% year on year; Tmall's first 618 phase saw AI glasses sales rise ninefold, and smart glasses joined China's national subsidy list, with 15% off devices under 6,000 yuan. Yet in Danyang, Jiangsu — known as "China's eyewear capital" — small shop owners hesitate: display-equipped AI glasses cost nearly 1,800 yuan wholesale, models iterate fast and merchants lack stock-return guarantees, while industry monitoring puts average AI glasses return rates near 30% on major e-commerce platforms and 40%–50% on Douyin livestreams. Danyang has 1,600+ eyewear companies and 50,000+ workers making over 400 million lens pairs a year — about 75% of China's lens output and half the world's — and local leader Mingyue Optical Lens has been Xiaomi's exclusive optical partner for its AI glasses since June 2025, reporting 6.51 million yuan in cumulative revenue from that business as of Sept 30, 2025 and a 78.6% gross margin on smart-glasses lenses.
Smart glasses are shipping in far greater numbers but coming back at high rates, showing that fit and prescription optics — not chips — may decide whether the category goes mainstream.

家住深圳的小欣最近发现,附近的商场连着开了好几家的AI眼镜店。千问、小米、乐奇、雷鸟……国庆假期期间,每家店的体验台围了不少试戴的人,旁边还有人踮着脚看镜片上的导航演示。有门店称部分热门型号一度断货,不少消费者第一次不再只把它当作“极客玩具”,而是列入了购物清单。这些商场里的热闹,正是AI眼镜站上风口的缩影之......
本文来自微信公众号: 读城记工作室 ,编辑:梁励、王晨婷,作者:Beryl
家住深圳的小欣最近发现,附近的商场连着开了好几家的AI眼镜店。千问、小米、乐奇、雷鸟……国庆假期期间,每家店的体验台围了不少试戴的人,旁边还有人踮着脚看镜片上的导航演示。有门店称部分热门型号一度断货,不少消费者第一次不再只把它当作“极客玩具”,而是列入了购物清单。
#Xiaomi#Mingyue Optical Lens#ByteDance#Doubao AI glasses#Danyang#Luotu Technology#Ximi Technology#Yuanqi Zhilian#Wanxin Optical#RayNeo