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苹果 CEO 特努斯:AI 应隐身于产品体验之后

AI 总结

苹果 CEO 约翰·特努斯在《连线》采访中表示,苹果会使用 AI,但不会“为了 AI 而 AI”。他认为,如果 AI 得到恰当运用,用户无需考虑产品背后是 AI 还是传统软件,关键是产品是否真正受到用户喜爱。谈及 AI 智能体可能让应用变得不再必要,特努斯称产品创造是一件高度人性化且个人化的事情。他表示,苹果将专注于确保产品安全可靠,并保护用户信息。

深度见解

特努斯勾勒出苹果公开表述的 AI 路线:利用 AI 改善产品,而不把这项技术本身作为卖点,同时重视产品质量、安全性及用户信息保护。

John Ternus tells WIRED Apple won’t ship AI for AI’s sake
Apple chief executive John Ternus poses for a selfie with customers in an Apple Store. Credit: Apple
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Apple chief executive John Ternus poses for a selfie with customers in an Apple Store. Credit: Apple

Apple wants people to love its products without having to think about whether AI made them work, chief executive John Ternus told Steven Levy for WIRED. The interview was published on Friday 30 October.

Levy spoke to Ternus at Apple’s Los Angeles launch of the touchscreen MacBook Pro this week. Ternus, 51, has spent 25 years at Apple and has been chief executive for less than two months.

#Apple

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