WeChat Channels bans account over AI deepfake of actress Wu Yue endorsing products
Actress Wu Yue said in a post early on October 18 that a WeChat Channels account, "Huajie Meifu Riji," used AI to fabricate her face and voice to sell skincare under a "celebrity pick, recommended by Wu Yue" pitch, claiming she had approached the manufacturer to give fans benefits; the clip also included what appeared to be a deepfaked endorsement by Deng Yaping. According to The Paper, citing the WeChat team, the account has been permanently banned and its content cleared. A Jiemian News piece republished by Huxiu said the cosmetics merchant described the promotion as the independent act of a livestream seller and said the brand had not invited Wu Yue or Deng Yaping; the same day, Sam's Club said it had seen thousands of AI-generated or spliced fake marketing posts and had filed complaints with platforms and regulators.
The reports note the case falls within the two-month "Qinglang" campaign against fake short-video personas that the Cyberspace Administration of China launched on September 30, which targets AI-synthesized audio and video impersonating public figures for fake endorsements and marketing.
IT之家 10 月 19 日消息，演员吴越昨天发文，曝光微信视频号“花姐美肤日记”利用 AI 生成她的虚假带货视频。
吴越公布的录屏显示，账号“花姐美肤日记”发布了一段“吴越”的 AI 视频，开头为“吴越”带货，随后配上吴越公开活动时的视频画面，用“吴越”的声音称“这个产品不是他们找我，是我找他们的…… 效果是真的非常直观”，视频末尾还有疑似“邓亚萍”的带货片段。
据澎湃新闻从微信团队了解到，目前账号已被永久封禁，内容清空不可见。
IT之家注意到，9 月 30 日，中央网信办印发通知，在全国范围内部署开展为期 2 个月的“清朗 · 整治短视频虚假人设乱象”专项行动。本次专项行动重点整治利用 AI 等仿冒人物等问题，包括通过 AI 合成虚假音视频等方式，假冒公众人物，实施虚假代言、营销等侵权违法行为。
#WeChat Channels#Wu Yue#Deng Yaping#Sam's Club#Cyberspace Administration of China