Sam's Club reports AI-fabricated 'delisted products' posts and files complaints
Sam's Club said in an October 19 statement that thousands of malicious and false marketing posts targeting the retailer have appeared across multiple social media platforms. Some accounts used AI-generated copy, spliced material and fabricated interviews to pass off personal care, supplement and food products that were never sold at Sam's Club as "delisted Sam's Club favorites," in order to mislead shoppers and drive traffic for profit. The company said its legal team has preserved evidence and filed complaints with the platforms and regulators, will pursue legal action, and urged consumers to verify such claims.
It is a case of a major retailer publicly attributing AI-generated content to fabricated product claims used for traffic and sales, with complaints filed to platforms and regulators.
IT之家 10 月 19 日消息，山姆会员商店今日（10 月 19 日）发布声明称，近期多个社交媒体平台集中出现数千条针对山姆的恶意攻击及虚假营销信息。部分账号通过 AI 生成、拼接素材、伪造采访等方式，将从未在山姆上架的洗护、保健品、食品等商品编造成“山姆下架好物”，进行欺骗性营销、引流牟利。
山姆同时表示，公司法务团队已对相关不实内容完成证据固定，并向平台及监管部门发起投诉举报，后续将依法采取法律维权行动。山姆同时提醒消费者注意甄别此类虚假信息，并表示欢迎会员与社会各界的反馈和监督。
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