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Story

AI Video’s Creator Boom Comes With Rising Costs and Creative Strain

AI summary

A report by New Berry, republished by 36Kr and Cyzone, examines China’s emerging AI-video creator economy, where independent creators are earning revenue from commissioned advertising, product videos, music videos and short dramas. Interviewees cited a 90-second AI advertisement that took six days to produce and earned 90,000 yuan, while also reporting rising membership prices and reduced platform credits that make model costs a central business constraint. The report also describes exhaustion, intensifying competition from teams and MCNs, and creators’ shift from one-person companies toward studios, collectives and shared AI resources.

In-depth insight

The interviews document a concrete AI-video services market with paying clients, pricing and production workflows, while showing that compute expenses and creator burnout are already part of the business model.

和同学拍完毕业照后,一烨并没有离开学校。他主动申请了延毕,「我现在是研四了,想用这一年,好好搞一搞AI。」

一烨是一位AI视频创作者,也是一名电影学院导演系在读生。今年4月底,他完成了第一支原创AI视频《最后一班》,主题是一位公交车司机在自动驾驶时代做出的选择。视频发布后,数据快速疯涨,仅在小红书,就有近10万点赞。

他也因此接到了AI视频的第一个商单:作为执行导演,参与筷子兄弟新歌《逍遥仙》的MV制作。随后,大品牌的广告需求接连不断,项目报价可达1000元/秒。

一烨想了想,「钱确实是赚了一点」。

《最后一班》@一烨

#Seedance 2.0#Seedance 2.5#ChatGPT-Image#即梦#LibTV#Kling 3.0#SenseTime AI#OpenAI#ByteDance#Volcano Engine#Tapnow

Original · 15 min readRead the original
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