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China's 'face-selling' AI video gigs raise privacy risks, experts warn

AI summary

Face-authorization platforms in China have been advertising offers such as a bank employee earning nearly 2,500 yuan in three days by "selling their face," according to a Science and Technology Daily report republished by cnBeta: users upload facial photos and sign licensing agreements letting platforms use their likeness in AI short dramas, commercials and similar content, with the platform taking a cut. Wu Shenkuo, a professor at Beijing Normal University, said such deals involve both portrait licensing and processing of sensitive facial information, and that many platforms' agreements are crude and carry legal and data-security risks. Li Wenlong of Zhejiang University's Institute for Digital Rule of Law said text-to-video is changing content production and face licensing could become a niche market, but the main risk is that one authorization may extend to unforeseen uses such as sublicensing, long durations or model training, while AI's ability to split and merge facial features makes infringement hard to detect and pursue. The report did not verify whether the income claims are real.

In-depth insight

The report notes faces are highly sensitive personal data, and one license can extend to sublicensing, advertising and model training, while AI can split and merge facial features to generate new likenesses, making infringement harder to detect, prove or retract.

Image 1

某人像授权平台截图

近段时间,人脸授权平台接连出现类似宣传,“银行职员三天‘卖脸’收入近2500元”等话题,让不少人心动。

被包装成低门槛、高收益的“人脸授权”是否确有其事?其中是否暗藏风险?科技日报记者就此采访了有关专家。

第一问:“卖脸”挣钱靠谱吗?

“所谓‘卖脸’兼职,就是个人上传面部照片,签署授权协议,允许平台将自己的人脸用于AI短剧、商业广告等场景,以此获取报酬,平台从中抽成。”北京师范大学法学院教授、中国互联网协会研究中心副主任吴沈括对记者表示,这一行为同时涉及肖像许可使用与人脸敏感个人信息处理。

#Beijing Normal University#Zhejiang University#Institute for Digital Rule of Law, Zhejiang University#China Internet Society

Original · 4 min readRead the original
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