Institute for Digital Rule of Law, Zhejiang University

Headlines · 1

1. Oct 16
   China's 'face-selling' AI video gigs raise privacy risks, experts warn

   Face-authorization platforms in China have been advertising offers such as a bank employee earning nearly 2,500 yuan in three days by "selling their face," according to a Science and Technology Daily report republished by cnBeta: users upload facial photos and sign licensing agreements letting platforms use their likeness in AI short dramas, commercials and similar content, with the platform taking a cut. Wu Shenkuo, a professor at Beijing Normal University, said such deals involve both portrait licensing and processing of sensitive facial information, and that many platforms' agreements are crude and carry legal and data-security risks. Li Wenlong of Zhejiang University's Institute for Digital Rule of Law said text-to-video is changing content production and face licensing could become a niche market, but the main risk is that one authorization may extend to unforeseen uses such as sublicensing, long durations or model training, while AI's ability to split and merge facial features makes infringement hard to detect and pursue. The report did not verify whether the income claims are real.

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