Maoxiang
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Headlines · 2
- ByteDance’s Maoxiang Tops China’s iOS Generative-AI Revenue Rankings
Sensor Tower reported that Maoxiang, ByteDance’s AI companion app, ranked first among generative-AI apps in China’s iOS market for 2026 Q1, with cumulative in-app purchases exceeding $22 million. Built by ByteDance’s Flow team on Doubao, the app lets users customize virtual characters and engage in chat, story progression, and relationship-based role-play. User interviews also described concerns about repetitive responses and declining role-play quality.
虎嗅 AI · 🔥 0 - ByteDance's AI companion app Maoxiang tops China iOS generative AI revenue list
A Huxiu AI reprint of an analysis originally published by 人人都是产品经理, citing Sensor Tower's 2026 global AI app trends report, says ByteDance's AI companion app Maoxiang took the revenue top spot on China's iOS generative AI list in the first quarter of 2026, while Doubao took both the download and active-user titles, with Jimeng AI second and Kimi seventh. Sensor Tower figures put Maoxiang's cumulative iOS in-app purchase revenue above US$22 million since its March 2024 launch, a figure that excludes Android and advertising revenue. The article also cites third-party estimates showing Maoxiang's August 2026 iOS revenue per monthly active user at roughly five times Jimeng AI's, and contrasts its chat-based monetization with Character.AI, which it reports filed for Chapter 11 bankruptcy protection in October 2026 despite roughly 12 million users.
虎嗅 AI · 🔥 0
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