The early rush to encourage employees to use AI wherever possible led to a new way of measuring productivity based on the consumption of AI tokens, or technically the underlying AI foundation model tokens. Employees who did not use AI were immediately visible through their AI consumption bill, or lack thereof, while high consumption was treated as a positive signal. The number of tokens consumed became a badge of honor.

For a while, more AI usage suggested more productivity and innovation. Some organizations even began treating AI activity as a proxy for employee engagement. This led to the phenomenon of ‘tokenmaxxing’, with the unintended consequence of AI costs growing out of control and raising a more difficult question: what does successful AI adoption actually look like and how do you measure it?

The latest Pulse of Work 2026 research points to the gap between adoption and value. While 88% of employees say AI has benefited them and estimate it saves them an average of 2.3 hours every day, four in five say they are not using it to its full potential and 69% do not fully understand how it applies to their role. Meanwhile, 60% feel pressure to use AI regardless of whether it is the right tool for the task.