Sierra releases Poppy 1.0 with Shopify and Meta Muse adoption
Sierra released Personal Agent Protocol 1.0, also called Poppy, to standardize how personal AI agents identify companies and request permissions for actions. Shopify has enabled it across its stores, while Meta’s Muse checks for Poppy on every site it visits; Sierra says more than 100 companies have joined as design partners. The specification remains a draft that may change and break existing integrations.
Poppy gives AI agents a common way to identify themselves, access authorized data and request approval before taking actions such as checking orders or booking flights.
Personal Agent Protocol — or Poppy for short — has gained real momentum since we first announced this new standard with our initial design partners Meta, Genesys, Instinct, NiCE, Rocket, Shopify, Stripe, and Walmart last month. Poppy enables personal agents to interact with companies through business agents, websites, and APIs and today we’re excited to announce that:
- v1.0 of the protocol is now available.
- Shopify has enabled Poppy for every merchant on its platform.
- Multiple design partners are now going live with Poppy, including Mercury, Synchrony, and Turkish Airlines.
- Poppy is now on for everyone who uses Muse, Meta’s AI agent, which automatically looks for Poppy first on every site it visits.
- 60 new companies are joining as design partners, bringing the total to more than 100 — including Affirm, Aflac, Agoda, Aircall, Akoya, Aviva, Banco Sabadell, Braze, Browserbase, Checkout.com, Cisco, Cover Genius, Creditas, Crunch Fitness, Cue, Delta Air Lines, Descope, EarnIn, Five9, Freshworks, Fullstory, Gen Digital, Global Payments, GoFundMe, GoodRx, Guardian, HealthEx, HelloFresh, Hyatt, Infoblox, Intuit, Kernel, Kin Insurance, Lemonade, Liberty Global, Manus, Mercury, Navy Federal Credit Union, Neptune Flood, Ora, Persona, Pindrop, Ping Identity, Profound, Prosus, Remitly, Runlayer, Salesforce (including Fin, Commerce Cloud, and Agentforce), Socure, SoFi, Symphony by Wix, The Knot, The Zebra, Travelers, Turkish Airlines, Twilio, Wayfair, Wix, WorkOS, and Zoom.
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