Meta Muse opens business calling to paid US subscribers
Meta has expanded Muse’s outbound calling feature to paid subscribers in the United States after a limited test in September. Muse can call businesses to handle reservations, appointments, customer-service inquiries and other tasks, with subscriptions starting at $20 per month. TechCrunch and Engadget reported that some businesses and receptionists hang up after identifying an AI caller. In a shared Volvo dealership call, Muse waited on hold to obtain appointment information.
The rollout makes AI-assisted business calling available to a broader consumer audience and adds Meta to the growing market for assistants that can handle routine phone tasks. Reports also describe uneven business-side acceptance, with some businesses and receptionists hanging up once they identify an AI caller.
After initially testing the feature in September, Meta’s consumer AI agent Muse is now able to place calls to U.S. businesses on behalf of its users. However, only paid subscribers have access to the feature, the company says.
Meta’s Muse, which now has over 10 million users, the company said last month, has been working to make consumer AI a mainstream product for everyday users. Placing calls is one of the ways it aims to get there, as it could handle another task on people’s to-do lists.
Notes Alexandr Wang, Meta’s chief AI officer and head of its Superintelligence Labs division, the feature could be used to take care of calls people don’t want to make, like those to their cable company, the DMV, or to a restaurant that doesn’t offer online reservations.
🚨MUSE FEATURE ALERT!!!🚨 lots of you have been asking for this one… muse can make phone calls for you! ☎️📞📲 let muse take care of all those calls you don’t want to make. insurance? cable? DMV? dinner res? not your problem anymore. out now to paid subs in the US 🇺🇸 pic.twitter.com/dsyMNmI2Ub— Alexandr Wang (@alexandr_wang) November 12, 2026