AI-generated photos and videos of celebrities are racking up millions of views on Instagram, including a fake image of actor Mia Goth posted by a verified fan account with more than a million followers that drew nearly 500,000 likes, according to The Verge. Goth's representatives said they had complained to Instagram about that account before, and it was eventually removed for impersonating a public figure; Meta, after being asked about eight accounts flagged by the outlet, said it removed some of them and that it does not permit accounts to use someone's likeness to pose as that person. The report notes that Meta requires labels for realistic AI video and AI-generated voices but exempts still images, while YouTube says its likeness detection program removed more than 95 percent of reported videos in the first half of 2026; with no nationwide US right of publicity law, enforcement happens largely platform by platform.