Nubia NaviX Ultra buyers get six months of Doubao membership
During its October 14 NaviX Ultra "evolution" livestream, Nubia said it is adding a purchase perk to the phone: buyers during the Double 11 window (Oct 15–Nov 11) who post a review get six months of Doubao standard membership, while users who bought in the first month (Sept 16–Oct 14) receive it directly; Nubia put the perk's value at 408 yuan. The NaviX Ultra launched on Sept 16, led end-to-end by ZTE's Nubia, with the AI assistant experience led by the Doubao mobile assistant; it comes in four colors, runs on the Snapdragon 8 Elite Gen 5 platform, and starts at 5,499 yuan after subsidies, with 12GB+512GB at 5,999 yuan, 16GB+512GB at 6,499 yuan and 16GB+1TB at 7,499 yuan.
Bundling an AI-assistant subscription into phone purchase perks shows assistants becoming part of hardware promotions and ecosystem lock-in.