LINE to build no-code AI agent platform into Official Accounts, launch Q1 2027
At its annual press event, LINE announced a no-code AI agent development platform built into the LINE Official Account backend, letting merchants create their own business agents through natural-language conversation. It will initially offer three agent roles — booking, sales and customer service — with templates that can connect to a store's POS, CRM, membership and scheduling systems. LINE said brand partners are running proofs of concept now, with an official launch planned for the first quarter of 2027 and no pricing announced yet. Third-party integrations open first to LINE technology partners, with MCP protocol support planned and A2A protocol under evaluation so different agents can communicate later; LINE said its 3.6 million Official Accounts and conversation data hosted in its private cloud infrastructure in Japan underpin the effort.
If it ships, it would push AI agents into LINE's large merchant ecosystem, letting small businesses without engineering teams automate booking and support.
LINE今天在年度記者會宣布，LINE官方帳號服務推出AI代理平台，可以讓店家打造自己的商家AI代理，先推出三款AI代理角色，包括預約、銷售和客服Agent，目前和品牌合作展開POC驗證，2027年第一季正式推出，目前還沒公布收費方案。AI代理先開放串接LINE技術合作夥伴，也計畫支援MCP協定。目前還沒公布收費模式。
LINE官方帳號早期以行銷推廣為主，2019年全面開放API串接，2023年推出LINE MINI App，去年則推出了AI商務對話功能。目前，LINE官方帳號數量已經成長到360萬個帳號，超過8成LINE用戶使用過店家的官方帳號服務。
LINE台灣企業解決方案事業群總經理王俞蓉今天宣布，LINE官方帳號進入AI代理時代，將推出內建的NoCode的AI代理開發平台，讓每個使用官方帳號的店家，都可以打造自己的AI代理，理解顧客需求，串連服務，直接完成任務。