Growing companies that outgrow entry-level accounting software face a hard choice: Stay put or gamble on a mid-market ERP that promises automation but often brings cost and disruption. Artificial intelligence is now giving financial software providers a way to close that gap without forcing businesses through a risky migration.

Intuit Inc. is pushing finance toward automation, and its mid-market strategy targets companies caught between small-business tools and legacy systems. Those businesses face the problems of success, such as more customers, more entities and more currencies, and need technology to help them scale, according to Ashley Still (pictured), executive vice president and general manager of mid-market at Intuit.

“Actually, 50% of mid-market ERP implementations fail,” Still said. “So, 50% of businesses that leave their existing financial platform to go to what they think will be a better platform for them actually fail in that implementation. It typically costs $60,000 and six months.”

Still spoke with Alison Kosik and Christophe Bertrand at Intuit Connect, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed why mid-market ERP migrations fail, how Intuit Enterprise Suite fills the gap and how AI agents are taking on routine finance work. (* Disclosure below.)