It's been a theory for quite some time now that Nvidia is — what's the polite way to put this? — let's say deprioritizing PC gamers, perhaps, or more specifically, its gaming graphics cards. But this week has added more evidence to the collective weight that GeForce GPUs are increasingly at risk of being sidelined further by Team Green.

I'm talking first about the story that emerged a few days ago, where a leaker claimed Nvidia is diverting all GB202 (Blackwell) chips to make AI (RTX Pro) graphics cards. That's the graphics processor used in the RTX 5090, but apparently not anymore; it's for AI boards only now, we're told.

That makes some sense as the RTX 5090 is already disappearing from shelves, certainly in the US, where you can't buy one for less than the best part of 10 grand (from gouging third-party sellers, with no major retailers actually having stock anymore). So arguably this effective discontinuation of the RTX 5090 is already happening.

On top of that, the latest developments are that Micro Center is reportedly listing the Blackwell flagship as 'not carried', and Nvidia itself has removed all mention of the RTX 5090 from its own GPU marketplace (though it is still mentioned elsewhere on the site). Search for the RTX 5090 on that marketplace, and you won't find it any longer — the highest-end graphics card listed is now the RTX 5080 (hat tip to Wccftech for spotting this being flagged up on Reddit).