RTX 5090 vanishes from Nvidia's marketplace as GB202 chips reportedly go to AI cards
TechRadar reports that Nvidia's own GPU marketplace no longer lists the RTX 5090, with the RTX 5080 now the highest-end card shown there, and that Micro Center is reportedly listing the flagship as "not carried"; major US retailers are said to have no stock, with third-party sellers near $10,000. The piece cites an unverified leaker claim that Nvidia is diverting all GB202 chips to AI-oriented RTX Pro boards, and argues the company is deprioritizing GeForce hardware in favour of AI demand and cloud gaming. Nvidia has announced no discontinuation, and the article notes the RTX 5090 is still mentioned elsewhere on its site, so the effective-discontinuation framing is the author's inference.
GB202 is the silicon used in the RTX 5090, so if the reported allocation shift holds, it shows AI demand reshaping supply of Nvidia's consumer flagship.
It's been a theory for quite some time now that Nvidia is — what's the polite way to put this? — let's say deprioritizing PC gamers, perhaps, or more specifically, its gaming graphics cards. But this week has added more evidence to the collective weight that GeForce GPUs are increasingly at risk of being sidelined further by Team Green.
I'm talking first about the story that emerged a few days ago, where a leaker claimed Nvidia is diverting all GB202 (Blackwell) chips to make AI (RTX Pro) graphics cards. That's the graphics processor used in the RTX 5090, but apparently not anymore; it's for AI boards only now, we're told.
That makes some sense as the RTX 5090 is already disappearing from shelves, certainly in the US, where you can't buy one for less than the best part of 10 grand (from gouging third-party sellers, with no major retailers actually having stock anymore). So arguably this effective discontinuation of the RTX 5090 is already happening.
On top of that, the latest developments are that Micro Center is reportedly listing the Blackwell flagship as 'not carried', and Nvidia itself has removed all mention of the RTX 5090 from its own GPU marketplace (though it is still mentioned elsewhere on the site). Search for the RTX 5090 on that marketplace, and you won't find it any longer — the highest-end graphics card listed is now the RTX 5080 (hat tip to Wccftech for spotting this being flagged up on Reddit).
#Nvidia#GeForce RTX 5090#GeForce RTX 5080#GB202#RTX Pro#DLSS 5#GeForce Now#Micro Center#RTX 5080 Super