Every app is cramming in AI — and users are getting tired of it
A widely syndicated report from Mirror Studio examines user "AI fatigue" as apps of all kinds add AI features. It cites QuestMobile data showing that in 2025 the year-on-year growth in monthly per-user usage frequency for embedded AI plugins was 2.8 times that of standalone AI apps, with usage-time growth at 3.3 times, and points to examples such as WeChat's grey-test of the AI agent "Xiaowei" in June 2026 and China Mobile placing an AI assistant in the center of its bottom navigation bar. Product managers interviewed say companies build AI both to open new user paths and out of fear of falling behind, with lower integration barriers and model costs reducing the cost of trial and error, while users mainly object to AI that adds little value and cannot be turned off.
It captures the tension between "AI washing" and user backlash, suggesting consumer AI features must earn their place through real utility rather than visibility.