AI reputation management: how ChatGPT, Perplexity and Gemini describe you
This guide, contributed by reputation firm Reputation Resolutions, argues that ChatGPT, Perplexity and Gemini do not invent reputations but repeat what they find in training data and live web retrieval, so fixing the cited sources is more effective than arguing with a chatbot. It cites ChatGPT reaching 900 million weekly active users in February 2026 and Google's Gemini app passing 750 million monthly users by the end of 2025, and says Wikipedia accounts for 47.9% of ChatGPT's top-10 cited sources, Reddit 46.7% for Perplexity, and Reddit, YouTube and LinkedIn 21%, 18.8% and 13% respectively in Google AI Overviews. The recommended process is a baseline audit that records each platform's answer and cited links, sorting claims into accurate, outdated, false or mistaken-identity categories, fixing false allegations first and outranking content that cannot be removed. The user figures and citation shares are the article's own claims and were not independently verified.
As AI summaries replace lists of links as the first thing people read about a company or person, being described correctly by AI is becoming a reputation issue on par with search ranking.