Short-Drama Competition Expands Beyond App Rankings
Tencent's Green Bubble Short Drama mini-program reached 143 million monthly active users in August and 89.68 million weekly active users in the first week of October, according to QuestMobile data cited by TMTPost. QuestMobile also reported 508 million users for WeChat short-drama mini-programs and 402 million for standalone short-drama apps in May, while the overlap means those figures cannot be added. The analysis says AI tools are broadening participation in production and creating demand for roles such as AI directors and prompt-selection specialists.
The figures indicate that short-drama competition is spreading across products, mini-program distribution, content monetization and AI-assisted production rather than being determined by a single app ranking.
（本文作者为 强调Next，钛媒体经授权发布）
文 | 强调Next
短剧行业的新变化，正在独立App排行榜之外发生。
10月26日，QuestMobile数据显示，腾讯“绿泡泡短剧”小程序8月月活跃用户达到1.43亿，10月首周周活跃用户达到8968万，较9月首周增长44.1%。依托微信生态，一个新的集中看剧入口正在迅速扩大规模。
独立App的用户也在增长。QuestMobile数据显示，2026年5月，短剧独立App整体用户规模为4.02亿。不过，同期短剧微信小程序用户达到5.08亿，比整个独立App渠道的用户规模还大。
两组数据代表了这个行业最真实的现状。短剧已经出现明显领先的产品，但用户仍分布在不同渠道，新的发行入口仍能快速起量。平台之间争夺的，也从获客，到版权、分账条件和内容生产方式等方面全方位展开。
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