Wenju Hui
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- Short-Drama Competition Expands Beyond App Rankings
Tencent's Green Bubble Short Drama mini-program reached 143 million monthly active users in August and 89.68 million weekly active users in the first week of October, according to QuestMobile data cited by TMTPost. QuestMobile also reported 508 million users for WeChat short-drama mini-programs and 402 million for standalone short-drama apps in May, while the overlap means those figures cannot be added. The analysis says AI tools are broadening participation in production and creating demand for roles such as AI directors and prompt-selection specialists.
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