AI 'widow' of Liu Huan hawks supplements online, spotlighting likeness gray market
According to Huxiu AI, days after musician Liu Huan's death a social media video fronted by an AI-generated "Teacher Liu's wife" paired mourning footage of him with a pitch for a "Huangjing Wuhei Fen" meal-replacement powder, drawing tens of thousands of likes; Liu's wife Lu Lu had already said neither of them has social accounts beyond WeChat Moments. The piece also cites a China News Service investigation finding that a celebrity deepfake promo video can be ordered for 70–100 yuan and a star's voice cloned permanently for 1.98 yuan, while artists such as Qi Wei and Joey Wong license their likenesses under limited IP and scope terms, and China's AI digital-human market is put above 48 billion yuan in 2026.
When faking a celebrity costs tens of yuan and pursuing it costs a hundred times more, and AI labels are too small to notice, predatory monetisation erodes trust in licensed AI celebrity endorsements and digital-human commerce.
刘欢去世不到半个月，AI就开始冒充他的“妻子”带货了。9月25日，音乐家刘欢病逝。几天后，一个以“刘老师老婆”为名的AI视频出现在社交平台上。视频前半段引用了刘欢生前的表演片段，讲述他去世前的情形，像是遗孀面对镜头的第一句心里话。但后半段，她话锋一转，开始推荐一款名为“黄精五黑粉”的代餐粉，还叮嘱观众点开小黄......
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刘欢去世不到半个月，AI就开始冒充他的“妻子”带货了。
9月25日，音乐家刘欢病逝。几天后，一个以“刘老师老婆”为名的AI视频出现在社交平台上。
#Liu Huan#Lu Lu#Qi Wei#Joey Wong#Douyin E-commerce#NetEase#Cyberspace Administration of China#iMedia Research