CCTV exposé: AI digital-human 'doctors' push fake medical ads for ¥48 a week
A CCTV "Weekly Quality Report" investigation exposed AI digital humans posing as medical professionals to endorse drugs and health supplements, with generation costs as low as 48 yuan per week — one app turns a single photo into an 8-second digital-human ad in minutes and, according to the article, applies no checks on claimed professional identity. The piece compares tooling pricing and features, including HeyGen's $29/month Creator plan and Alibaba Cloud Model Studio's pay-as-you-go rates (0.5 yuan/sec for 480P video, 0.9 yuan/sec for 720P), and notes that combinations such as "medical worker + drug" are generally not blocked upfront. Enforcement cases are emerging: Foshan Xinyu Technology was penalized for a 65-second AI-synthesized "Wen Tiejun" product pitch ruled false advertising, and a Beijing company was fined 5,000 yuan for using an AI virtual human in a livestream to claim a ordinary food boosts immunity — a case the market regulator called the first of its kind after the February 2026 livestream e-commerce rules.
Once fake content no longer requires a real person on camera, account bans and "AI-generated" labels lose their deterrent effect, shifting responsibility onto the toolmakers and publishers who chose not to screen it.
几天前，央视《每周质量报告》的一则调查让“AI假医生带货”冲上热搜。镜头里，一位身穿白大褂的“医务工作者”对着镜头，信誓旦旦地推荐一款药，声称“血管堵的，吃上就断根，心慌胸闷喘不上气的它都行……”
事实上，这位“医生”是AI数字人，完全没有任何资质。
随着AI技术的狂飙突进，AI数字人不仅威胁到了演员明星们的饭碗，也渗透进了视频生成领域的各个角落。而生成这样一个“医务工作者带货视频”的成本，已经低到让你难以置信。
比如调查中披露的一款宣称“AI视频一键生成”的App，一周收费只要48元，上传一张水果照片、选择“带货视频”，几分钟后一段8秒的数字人广告就完成了。让AI医生带货，也是同样的步骤。
#HeyGen#Alibaba Cloud Model Studio#Foshan Xinyu Technology#Beijing Shuangtaiyuan Trading#State Administration for Market Regulation#CCTV Weekly Quality Report