CCTV Weekly Quality Report

Headlines · 1

1. Oct 8
   CCTV exposé: AI digital-human 'doctors' push fake medical ads for ¥48 a week

   A CCTV "Weekly Quality Report" investigation exposed AI digital humans posing as medical professionals to endorse drugs and health supplements, with generation costs as low as 48 yuan per week — one app turns a single photo into an 8-second digital-human ad in minutes and, according to the article, applies no checks on claimed professional identity. The piece compares tooling pricing and features, including HeyGen's $29/month Creator plan and Alibaba Cloud Model Studio's pay-as-you-go rates (0.5 yuan/sec for 480P video, 0.9 yuan/sec for 720P), and notes that combinations such as "medical worker + drug" are generally not blocked upfront. Enforcement cases are emerging: Foshan Xinyu Technology was penalized for a 65-second AI-synthesized "Wen Tiejun" product pitch ruled false advertising, and a Beijing company was fined 5,000 yuan for using an AI virtual human in a livestream to claim a ordinary food boosts immunity — a case the market regulator called the first of its kind after the February 2026 livestream e-commerce rules.

   36氪 人工智能 · 🔥 0

Experience and discussion from the community

Share my CCTV Weekly Quality Report experienceAsk about CCTV Weekly Quality Report