When AI-generated ads speak for brands, who governs the algorithms?
A commentary published by TMTPost describes a "tag-cutting" controversy in which sportswear ads with similar plots urged customers not to return goods, some frames labelled as AI-generated, and says there is no clear conclusion on whether one producer made them. It reports that on Oct 12 Warrior's marketing staff told Sina Finance's BUG column they had not seen the ads and had logged and passed on the issue, while Peak's customer service said authorised stores can publish ads without head-office review. Citing a 2026 CTR survey of marketing executives at more than 200 companies, in which 94.1% said they had invested in AI marketing but 60.3% rated the results as "average", it calls for concrete generation rules, vetted product materials and review authority backed by real permissions and metrics.
The article argues that generative tools let a single store or operator keep producing new ads, so a human sign-off before publishing no longer guarantees every version keeps the same product facts and brand stance.
（本文作者为 强调Next，钛媒体经授权发布）
文 | 强调Next
消费者已经在骂了，品牌总部却还没看过自己的广告。
这是“剪吊牌”风波里最尴尬的一幕。10月12日，新浪财经《BUG》栏目致电回力，市场部工作人员表示尚未看到涉事广告，已记录并反馈。匹克客服则称，授权店可以独立发布广告，不需要总部审核。
这批广告用相似的剧情劝顾客别退货，部分画面标有AI生成。它们是否出自同一家制作方，尚无明确结论。但品牌已经暴露了一个问题：允许经销商卖货，事实上也让他们获得了替品牌说话的权力。
#Warrior (回力)#Peak (匹克)#Google Ads#Ocean Engine (巨量引擎)#Meta#AdLlama#CTR Market Research (央视市场研究)