Peak (匹克)

Headlines · 1

1. Oct 13
   When AI-generated ads speak for brands, who governs the algorithms?

   A commentary published by TMTPost describes a "tag-cutting" controversy in which sportswear ads with similar plots urged customers not to return goods, some frames labelled as AI-generated, and says there is no clear conclusion on whether one producer made them. It reports that on Oct 12 Warrior's marketing staff told Sina Finance's BUG column they had not seen the ads and had logged and passed on the issue, while Peak's customer service said authorised stores can publish ads without head-office review. Citing a 2026 CTR survey of marketing executives at more than 200 companies, in which 94.1% said they had invested in AI marketing but 60.3% rated the results as "average", it calls for concrete generation rules, vetted product materials and review authority backed by real permissions and metrics.

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