AI Shopping Assistants Enter Double 11 Transaction Flows
TMTPost reports that Doubao can direct shoppers to Douyin livestreams and apply channel coupons, while Qwen’s Double 11 shopping page supports product selection, ordering and payment in its app. A media comparison found one kitchen tissue costing 27.9 yuan through Douyin e-commerce but 17.43 yuan through Doubao after subsidies and coupons, although this may redirect an existing order rather than create new demand. TMTPost also says merchants are already paying for office AI, with Qwen Office reporting that 20% of its paid users come from e-commerce.
The reports describe AI moving from product recommendations into shopping transactions, while emphasizing that consumer adoption currently depends partly on subsidies and that merchant revenue comes from existing operating budgets.
（本文作者为 强调Next，钛媒体经授权发布）
文 | 强调Next
商家已经开始为AI付费，消费端还在补贴买订单。
10月20日晚8点，天猫双11开卖，4小时后，124个品牌成交额破亿。三天后，媒体实测发现，同一店铺的一款厨房纸巾，从抖音电商购买要27.9元，经豆包领取补贴和优惠券后，只要17.43元。千问的“双11帮我挑”页面也能领取消费券，并已支持在App内完成选品、下单和支付。
价差10.47元，足以让消费者换一个下单入口。豆包把抖音直播间搬进聊天窗口，又用渠道优惠吸引用户购买。AI开始接管购物流程，电商最熟悉的补贴也跟着进来了。
商家侧走的是另一条路。10月14日，千问办公发布电商版，披露现有付费用户中，20%来自电商行业。消费者用AI购物能拿优惠，商家用AI经营则已经掏钱。
#Doubao#Qwen#Qwen Office#Douyin#Douyin E-commerce#Tmall#Taobao#Alibaba#JD.com#Adobe#Zhipu AI#MiniMax