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Tmall

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Headlines · 5

  1. AI short-drama male leads build fanbases as face and voice disputes grow

    A DoNews feature examines the fandom forming around algorithm-generated male leads in AI short dramas, including characters such as Duan Yan, Gu Jingchen and Yan Jiming, who have their own accounts and fan groups. Duan Yan took part in this year's Tmall Qixi campaign as an AI companion character alongside other AI leads, while the article describes an industry that either licenses face data for roughly 100–200 yuan a year or scrapes multiple photos of real performers and blends features into composite faces. It cites the takedown of the AI drama "Peach Blossom Hairpin" over an unlicensed likeness, with its producer barred from uploading for 15 days, and a voice actor's claim that Duan Yan used an AI voice closely resembling his without permission. The piece also says more than 220,000 AI short dramas launched on Douyin in the first half of the year, 98.7% of them below break-even, and notes Mango TV announced five AI "debut" artists shortly before publication.

    DoNews · 🔥 0
  2. AI Is Mass-Producing Virtual Stars; What's Left for Human Celebrities?

    A single industry analysis republished on Huxiu and 36Kr argues AI star-making has moved from concept to scale: it says 430,000 micro-dramas went online in China in the first eight months of the year, with AI-made titles accounting for more than 90%. The article maps four categories — AI actors and AI couples such as Duan Yan from the animated drama, AI influencers such as Fang Taozi of "The Girl Who Got Laid Off" (reportedly over 400,000 followers in about 30 days), AI singers such as Yuri, who has worked with brands including Yijing Auto and vivo and appeared in a live concert, and AI idols such as Baidu's AI Star Project with Du Hua, which produced HeyDream, plus Bilibili's AI idol audition contest with CCTV.com and Wajijiwa. It credits video-generation models such as Seedance with lowering production barriers and argues AI's edge lies in standardized round-the-clock output, controllable personas and stable brand deals, while human stars retain real life histories, unpredictability and genuine interaction, so the idea of a "star" may stratify rather than disappear.

    虎嗅 AI · 🔥 0
  3. Alibaba's 1688 opens AI e-commerce workbench Accio to 100M+ buyers

    On October 13, Alibaba's digital supply-chain platform 1688 said it is fully integrating Accio, its global AI e-commerce workbench, letting its more than 100 million annual active buyers and over 1 million source factories sign in with 1688 accounts. Buyers get a sourcing assistant covering 1688 and Alibaba.com for finding and comparing suppliers in 128 countries, plus an e-commerce steward agent that links Taobao, Tmall, Douyin, Pinduoduo and JD.com so purchasing and store operations sit in one place; sellers bind their store to the '1688 Business Assistant' for listings, ad analysis and customer handling. Separately, LatePost reported that Alibaba's Qwen Office is building an e-commerce edition with a team of nearly 100 people, targeted for launch before the Double 11 presale, though it currently works more as a cross-platform analytics and content workbench than an autonomous store operator.

    36氪快讯 · 🔥 0
  4. MiniMax opens first Tmall flagship store selling M Plan subscriptions

    Chinese model maker MiniMax has opened its first official brand flagship store on Tmall, listing its M Plan subscription in three tiers — Go, Explore and Build — available monthly or annually, according to multiple Chinese outlets reporting on Oct 13. AIbase said an opening promotion puts the Go monthly plan at about 24.5 yuan for a first order, a price cited by only one source. The reports also note that Tmall launched a token top-up hub called "AI Space Station" bringing together subscriptions from Alibaba Cloud, Zhipu, Kimi, MiniMax and DeepSeek, and that Zhipu and Qwen Office have already opened stores while Kimi and StepFun are in talks to follow. Model vendors had previously sold subscriptions mainly through their own websites.

    IT之家 AI · 🔥 0
  5. Double 11 shifts to AI shopping guides as platforms tie subsidies to ad spend

    An analysis published by TMTPost argues the 18th Double 11 festival has been stretched into a shopping season of more than a month, with platforms cutting back coupon-stacking rules while linking subsidies to how much merchants spend on advertising. Alimama's Double 11 coupons are allocated by AI according to a merchant's ad spending, with qualifying brands receiving up to 55% back in performance-ad credits, while JD.com's "Steady Profit" scheme compensates for gaps against system-recommended ROI targets and returns up to 12% for higher ad spend. The piece also says Douyin added a Doubao section to its merchant dashboard, and that Taobao's Qwen shopping assistant and JD's smart shopping guide are competing for a new discovery entry point, citing JD figures that order costs fell 15%-27% for assets optimized to its product-data standard versus generic AI assets.

    钛媒体 · 🔥 0

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