Adobe and NVIDIA expand partnership to speed agentic creation
Adobe and NVIDIA announced an expansion of their partnership, bringing NVIDIA accelerated computing and open models into Adobe's flagship creative tools. Photoshop, Premiere and Substance 3D have been optimized for the NVIDIA RTX Spark superchip launching Oct. 16, which Adobe says delivers up to 2x faster AI processing, editing, color and effects. In the cloud, Frame.io uses NVIDIA NVDEC hardware decoding and TensorRT; early results on selected transcode and search workloads show roughly 5x faster embedding generation, a 4-5x improvement in P95 processing latency and an approximately 80% smaller search proxy. Adobe Brand Concierge has also been optimized with NVIDIA Nemotron open models and will reach enterprise customers later this year, and NVIDIA has selected Brand Concierge to power personalized conversational experiences on NVIDIA.com.
Performance and underlying model choice in creative tools are becoming key to making agentic creative workflows practical, and this deal plugs both chip acceleration and open models into Adobe's ecosystem.