Alibaba's Qianwen Office launches e-commerce edition as Doubao joins Double 11 shopping
Ahead of China's Double 11 shopping festival, Alibaba's Qianwen Office released an e-commerce edition agent, pitched as an independent third party serving merchants on any platform; switching to an "e-commerce operations" mode inside Qianwen Office gives four initial functions: a cross-platform operations dashboard, trend and selling-point analysis, batch generation of promotional material, and cross-platform ROI optimisation. Separately, Douyin E-commerce said on October 15 that it will distribute shopping coupons in batches through Doubao, Hongguo Short Drama and Toutiao during Double 11, extending promotions beyond the Douyin app, and Doubao added a dedicated "Double 11: ask Doubao" navigation bar with product comparison and budget-based picking. The account comes from a single authorised trend feature by Tingtong Tech published via TMTPost, so the product details and merchant uptake remain reported rather than independently confirmed.
The report argues that conversational assistants are becoming a shopping entry point, potentially letting users bypass platform search boxes that Alibaba and ByteDance rely on for traffic.
(本文作者为 听筒Tech,钛媒体经授权发布)
文 | 听筒Tech
这个双11,大模型表现得更为积极,先后直接上场。
赶在双11前夕,千问办公上线了电商版;10月15日,抖音电商宣布,今年双11将在豆包、今日头条等产品端分批次发放消费券,促销活动延伸至抖音App之外。此外,豆包还专设“双十一问豆包”导航栏。
消费者一端,变化也是直观的。
诸如,用户可以选择不打开搜索框,而是打开对话框,问一句“我想买个XX,有什么推荐”。
#Qianwen Office#Qianwen#Doubao#Douyin E-commerce#Alibaba#ByteDance#Taobao#DeepSeek#Kimi#ChatGPT#OpenAI