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- Databricks CustomerLake Campaign Agents reach Beta, Profile Agents enter Private Preview
Databricks said CustomerLake's Campaign Agents are advancing to Beta and Profile Agents are entering Private Preview, the next maturity step for the Agentic CDP embedded in its platform. Campaign Agents, powered by Genie, let marketers build audiences in natural language from customer data already in Databricks; Profile Agents aim to unify scattered customer records into Customer 360 profiles in Databricks, with source normalization, identity resolution and incremental updates. Databricks named Getnet by Santander, HP and AB InBev as CustomerLake users, and quoted HP's Kumar Ram saying models and attributes were ready for audience building within two hours versus two to three months with a traditional CDP, and that the setup could potentially cut CDP total cost of ownership by 40%.
Databricks Blog · 🔥 0
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