WeChat Mini Games
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Headlines · 2
- WeChat Marketing Ecosystem Adds AI Tools as Monetization Grows
At the 2026 WeChat Marketing Ecosystem Partner Conference, Tencent reported that active traffic publishers in WeChat’s marketing ecosystem exceeded 10 million for the first time over the past year, while monetization income grew for both developers and creators. Tencent Marketing expanded cooperation formats and upgraded AI-assisted creator matching. Its AIGC platform “Miaosi” helps advertisers generate and expand creative materials, while AI is also applied to creation, marketing placement, revenue analysis and monetization-strategy optimization.
AIbase AI新闻 · 🔥 3 - QuestMobile data maps China’s mobile-use shift and AI’s attention impact
TMTPost, drawing on QuestMobile reports from 2019 through 2026, finds that China’s mobile-use time increasingly shifted from instant messaging toward short video and short drama. It reports that Douyin’s share of total time among China’s top 50 apps reached 19.4% in July 2026, ahead of WeChat’s 18.8%, while AI-native apps grew to 499 million monthly active users by June 2026. The author argues that AI may save time through tools while generating more attention-consuming content, but forecasts a mobile-use ceiling around 2028.
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