Salesforce Marketing Cloud

Headlines · 2

1. Oct 20
   Salesforce to buy Braze for about $5.66B to add real-time marketing and AI personalization

   Salesforce said on Oct. 20, 2026 that it agreed to acquire customer engagement platform Braze for about $5.66 billion in enterprise value, with Braze shareholders to receive $47.50 per share in cash — roughly 58% above the prior close, according to The Next Web. Salesforce plans to combine Braze's real-time messaging and personalization tools, used by about 2,770 customers including Canva, Instacart and Venmo, with Marketing Cloud, its customer data and its Agentforce AI agent tools. The deal requires Braze shareholder and regulatory approval and is expected to close in Salesforce's fiscal 2028; Salesforce said it would not change its forecast for the current financial year, and TechRepublic notes no combined offering has been finalized.

   The Next Web · 🔥 0
2. Oct 19
   Databricks CustomerLake Campaign Agents reach Beta, Profile Agents enter Private Preview

   Databricks said CustomerLake's Campaign Agents are advancing to Beta and Profile Agents are entering Private Preview, the next maturity step for the Agentic CDP embedded in its platform. Campaign Agents, powered by Genie, let marketers build audiences in natural language from customer data already in Databricks; Profile Agents aim to unify scattered customer records into Customer 360 profiles in Databricks, with source normalization, identity resolution and incremental updates. Databricks named Getnet by Santander, HP and AB InBev as CustomerLake users, and quoted HP's Kumar Ram saying models and attributes were ready for audience building within two hours versus two to three months with a traditional CDP, and that the setup could potentially cut CDP total cost of ownership by 40%.

   Databricks Blog · 🔥 0

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